98 personal data points that Facebook uses to target ads to you | The Washington Post

(iStock/The Washington Post)

(iStock/The Washington Post)


The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads.


“We want the ads people see on Facebook to be interesting, useful and relevant,” a Facebook spokesperson said.


But it remains to be seen whether users are pleased or frightened by the new information they suddenly have.




There is another option, of course: If Facebook tracking freaks you out, simply don’t use it.


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