The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads.
“We want the ads people see on Facebook to be interesting, useful and relevant,” a Facebook spokesperson said.
But it remains to be seen whether users are pleased or frightened by the new information they suddenly have.
There is another option, of course: If Facebook tracking freaks you out, simply don’t use it.