Microsoft is killing off the Internet Explorer brand | The Verge

IE will live on, but only as plumbing for Windows

 

By Tom Warren on March 17, 2015 06:47 am @tomwarren

 

 

 

While Microsoft has dropped hints that the Internet Explorer brand is going away, the software maker has now confirmed that it will use a new name for its upcoming browser successor, codenamed Project Spartan. Speaking at Microsoft Convergence yesterday, Microsoft’s marketing chief Chris Capossela revealed that the company is currently working on a new name and brand. „We’re now researching what the new brand, or the new name, for our browser should be in Windows 10,“ said Capossela. „We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing.“

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