Sandberg: Facebook Study Was ‘Poorly Communicated’ – Digits | WSJ

Sheryl Sandberg Bloomberg News

Facebook ’s […] psychological experiment on nearly 700,000 unwitting users was communicated “poorly,” Sheryl Sandberg, the company’s No. 2 executive, said Wednesday.

 

It was the first public comment on the study by a Facebook executive since the furor erupted in social-media circles over the weekend.

 

“This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,” Sandberg, Facebook’s chief operating officer, said while in New Delhi.  “And for that communication we apologize. We never meant to upset you.”

 

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