#myNYPD Twitter campaign backfires, promotes photos of police brutality instead of positive encounters with public  | NY Daily News

The NYPD, through its Twitter page, innocuously asked people on to post pictures of themselves interacting with New York’s Finest — complete with the hashtag myNYPD.

But instead of happy pictures of cops posing with tourists and helping out locals, Twitter erupted with hundreds of photos of police violence, including Occupy Wall Street arrests and the 84-year-old man who was bloodied for jaywalking on the Upper West Side earlier this year.

Just before midnight, more than 70,000 people had posted comments on Twitter decrying police brutality, slamming the NYPD for the social media disaster and recalling the names of people shot to death by police. It was the top trending hashtag on Twitter by late Tuesday, replacing #HappyEarthDay.

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